Professional Experience
Excels at the intersection of digital and print marketing; offers production expertise from concept to completion
Sales | Holland Litho Printing Services (2024-Current)
Account Management
- Assists accounts of all sizes with project planning, cost analysis, prototypes, and quality control
- Provides detailed specifications for complex, multi-component projects
- Assists clients with specification design and cost analysis of complex, multi-component packaging
- Coordinates production and distribution of print publications and direct mail campaigns
- Provides strategic planning of marketing initiatives
- CMS PACE, SalesForce
Specification Design
- Selects substrates, printing processes, logistical impact
- Optimizes page counts, trim sizes, sheet sizes for multi-plant production; cost-optimization
- Provides creative direction for new packaging - start to finish production expertise
Creative Direction
- Guides marketers, designers, business owners through the production processes
- Sets metrics for tracking results from print and online channels
- Budget optimization, optimize cost-per-unit for maximum customer impact
- Make customers excited, bring enthusiasm to every project
2019 - 2023
Senior Account Manager | Real View LLC / ProKitchen Software (2019-2023)
- Fastest growing kitched design platform
- Telemarketing, data analysis, kitchen design
- Developed SaaS $15M LTV pipeline
- Onboarded 100+ design teams to CAD platform
- Optimized CMS for data mining; trained new employees best practices for sales success
Grand Valley State University | Master of Business Administration (2019-2022)
- "A-Team" team member, top performing 5-person team in 2-year cohort
- Exceled at financial analysis, marketing strategies, and class presentations
2015 - 2019
Owner | Plain Analytics (2015-2019)
- Developed eCommerce platform for marketing and selling prefab structures
- Generated 100K+ users, 1M+ page views (annual), and $4.5M in B2C sales over four year period
- Utilized data from search, social, and eCommerce platforms for targeting key demographics
- Hired designers, photographers, programmers, and support staff for sales and marketing
- Facilated the domain sale, creative assets, and code base to regional manufacturer
- $100k domain sales; $4.5M online sales
Editor; Writer | Plain Communities Business Exchange (2015-2019)
- Researched, wrote, and edited 100+ articles for trade publication (35,000+ copies per month)
- Developed influential columns such as Field Notes & Emerging Trends, Commodity Report, Plainfield Trade Report
- Hired illustrators, graphic designers, photographers to produce custom content
2005 - 2015
Account Executive | InnerWorkings/HH Global (2012-2015)
- Represented NASDAQ listed company for transactional and enterprise-level sales
- Brokered complex design, print, and logistics for diverse portfolio of clients
- Excelled at each stage of consultative sales: need analysis, cost analysis, and proposal development
- Coordinated communication with 25+ domestic and international suppliers in the graphic arts industry
- Traveled extensively for in-person meetings with clients and suppliers, including trade show presentations
- Sold at or above target margin and consistently achieved $1M+ annual sales
Sales Representative | HeuleGordon (2005-2012)
- Gained B2B sales and supply chain experience in the graphic arts industry
- Collaborated with designers, project managers, and manufacturers in North America, East Asia, and Europe
- Quoted hundreds of custom projects including direct mail campaigns, mass market publications, collector-edition coffee table books, multi-component educational products, and health care packaging
- Learned key factors for developing an effective brand management strategy
- Learn how to manage family run business; direct mentionorship and learning experience
- Transitioned client portfolio from HeuleGordon to InnerWorkings/ HH Global, and exceeded annual earn-out goals by 30% over three year period